S³ Diagnostic Report

Discover What’s Really Holding Your Construction Business Back

Based on Henry Goudreau’s Street-Smart Structural System, the proven blueprint for transforming a contracting business from chaos to control, from owner-dependent to owner-independent.

As Seen On

Inman News - Contractor Coaching
Contractor Coaching | Forbes - Henry Goudreau sharing why using a business model maters
Henry Goudreau, Founder of HG Associates, Announces Open Positions for Golden Hard Hat Contractor Mentoring Program
New York Weekly Contractor Coaching -How Henry Goudreau Built the ‘Golden Hard Hat’ Mentoring Program to Guide Overwhelmed Construction Industry Professionals Find Clarity
Reality Today | Contractor Coaching - Henry Goundreau Coaches Top Construction Executives, Here Are The 10 Habits He Says They Should All Have
The Inscriber Magazine | Contractor Coaching STRONG AS A ROCK: HOW HENRY GOUDREAU IS TEACHING CONTRACTING PROFESSIONALS TO ESTABLISH THEIR BUSINESSES IN FINDING SUCCESS
The S3 Diagnostic construction business assessment report for contractors and construction business owners

What The Report Reveals

A Clear, Professional Assessment of Your Business Using the Street-Smart Structural System (S³)

Your current S-Level inside the S³ Model

Clarity on your Structure, Systems, and Sustainability

Where your business is strong, and where it is vulnerable

How much profit you are leaving on the table

Where execution is breaking down

Where your financial controls are weak or missing

Whether your business is truly capable of running without you

THE REALITY FOR MOST CONTRACTORS

Most Contractors Are Not Failing from Lack of Skill. They’re Failing from Lack of Business Structure.

You manage estimating, sales, production, and scheduling
You solve every problem
Your team depends on you for direction
Every job feels different
Cash flow feels unpredictable
You work more hours than you want
You are constantly putting out fires
Growth feels like it makes things worse, not better

This is not a business problem. This is a structural problem.

The S³ Diagnostic reveals exactly why this is happening — and how to fix it.

WHAT IS THE S³ MODEL?

Henry Goudreau’s Street-Smart Structural System (S³)

The foundation for creating a construction business that produces predictable profit and does not rely on the owner to survive. The S³ Model is built on three critical structural elements:

Structure

How the business is organized and led. Roles, responsibilities, accountability, communication, leadership rhythm.

Structure

How work moves through the business. Estimating, job costing, workflows, procedures, production control, financial processes..

Sustainability

The ability of the business to run without you. Team capability, decision-making, financial stability, long-term resilience.

THE 5 PILLARS WE MEASURE

To produce an accurate S-Level, the S³ Diagnostic evaluates your business across:

1. Structure

Leadership, roles, accountability, team alignment.

2. Systems

Estimating, job costing, handoff, operating procedures.

3. Execution

Created with Sketch.

Production control, labor tracking, communication flow.

4. Acceleration

play [#ffffff] Created with Sketch.

Financial controls, forecasting, profitability, metrics.

5. Sustainability

Owner independence, stability, long term freedom.

Shawn Casey testimonial for Contractor Coaching about growing S. A. Casey Construction from $3M to $30M

It has been a huge transformation for the company and for me. I do not have to work crazy hours, I work my 40. I spend more time vacationing knowing the organization can run without me. In 8 years I went from $3M to $30M and you can do it also with Henry at Contractor Coaching.

Shawn Casey

S. A. Casey Construction Inc

Rob O’Neil testimonial about Contractor Coaching helping him regain time with family and dream again

I contemplated throwing in the towel due to the circumstances & stress but refused to entertain getting a job as I knew that was not the path for me. More importantly I have more time to spend with my family which is the most important thing I have gained. I cannot thank Henry enough & trust him with my life. I went from surviving to being able to dream again

Rob O’ Neil

O’Neil Industries Inc.

John Hemphill testimonial about Henry at Contractor Coaching being a trusted mentor and guide for over 25 years

Henry has been a mentor and guide to me for over 25 years. I know he is always looking out for my best interest. My interaction with Henry has been a vital part of our success. I highly recommend Henry to anyone who wants to learn how to succeed.

John Hemphill

Hemphill LLC

Michael Meyer testimonial about Henry’s construction company management coaching and support

Henry is a genius of construction company management and he is a pleasure to work with. His approach has been both motivating and empowering for me and my entire management team.

Michael Meyer

Michael Meyer Fine Wood Working

Derek Rolison testimonial about Henry’s construction business coaching and financial guidance for contractors

Henry’s expertise and knowledge of operating a construction related business has been invaluable to me and my company. Follow the money/numbers is what Henry makes you do – and despite the challenge sometimes – that is the only way to be successful. Too many contractors have no idea what they make in a given year until the year closes out.

Derek Rolison

Lakeland Exteriors & Roofing

Michael Forteberry testimonial about Contractor Coaching helping him improve finances, job markup, and business operations

When I was at the lowest point financially Henry taught me how to set up accounts, mark-up jobs properly, get rid of things that didn’t work, and focus properly on things that were working. Within one year I was making a profit and was understandings how to actually run a business. I truly believe that if it was not for Henry I would not be in business today. Thank you.

Michael Forteberry

Forteberry Roofing Co

Henry is great to work with and has helped our construction company put more focus on understanding our numbers and developing a success process. He has lots of experience and expertise in many aspects of business and we were able to apply many of those aspects to keep our company moving in a more efficient and profitable direction!

Angela Merseth

Unique Designs Construction

Beyond happy to have met Henry. He has helped us organize our business which has made it easier for us to scale and operate efficiently. We are excited to learn more from Henry and use what we’ve learned so far in 2025!

Jamilla Rahaman

JMR Masonry

UNDERSTANDING YOUR S-LEVEL

Your S-Level tells the real story behind your daily frustrations, profit swings, and workload.

This is where the majority of contractors operate. What S1 Looks Like

You make almost every decision.
Every job problem ends up back on your desk.
You do estimating, production, sales, scheduling, and damage control.
You sleep with your phone on.
You’re constantly reacting to fires.
Jobs drift because no one is really accountable.
Cash flow swings up and down.
Team members wait to be told what to do.
You work 50 to 70 hours a week.

Why You’re Stuck in S1

Because there is no:

structure,
documented systems,
job costing,
financial framework,
or leadership rhythm.

In S1, the business runs because of you, not without you.

What S1 Costs You: Time, Profit, Control, Freedom, Opportunities, & Growth Potential. This is where owner burnout happens.

This is where contractors go after they grow out of brute force. What S2 Looks Like

Your team can handle some things without you.
Some processes are documented.
There is some accountability.
You have some structure… but not enough.
Profit goes up and down depending on the month.
You still need to be involved more than you want.
You still feel like the bottleneck, just at a higher level.
Growth is possible, but painful.

What S2 Requires to Advance

Real job costing
Standard operating procedures
Budget and markup model
Clear roles and team accountability
A leadership rhythm your company lives by

Why S2 Is Dangerous

You’re busy, but not actually in control.

You have more revenue, but not more freedom.

Most contractors get stuck here for years, because they think:

“If I just work harder, things will stabilize.”

They don’t.

his is the level most contractors dream about but don’t know how to reach. What S3 Looks Like

The business runs through systems, not you.
Production stays on track without you babysitting.
You have predictable profit month after month.
Your team knows what to do and when to do it.
Financial controls tell you what’s happening before it becomes a problem.
You work on the business, not in it.
Your hours drop. Your stress drops. Your profits increase.
Your business grows with stability instead of chaos.

Why S3 Works

Because everything is built on:

structure
systems
execution controls,
financial mastery,
leadership and sustainability

The company becomes a machine that produces profit, even when the owner steps away.

What S3 Gives You

Freedom
Predictable profit
A stable team
Stability in production
Time to lead instead of firefight
A valuable business you could sell or remove yourself from

Most importantly:

You take back your life.

ABOUT HENRY GOUDREAU, C.S.L

America’s #1 Business Growth Coach For Contractors

Henry Goudreau is one of the most respected construction business growth coaches in the industry. With more than 40 years of experience as a contractor, business owner, and consultant, he has worked with over 400 contractors to strengthen their operations, increase profitability, and build companies that can run without the constant involvement of the owner.

He developed the Street-Smart Structural System (S³) to give contractors a clear and practical blueprint for installing structure, systems, and long-term sustainability in their business. His approach is responsible for helping thousands of construction business owners create stability, regain control, and dramatically improve their financial performance.

Earlier in his career, Henry led his construction firm to national recognition, earning a spot on Engineering News-Record’s Top 100 Contractors list. Today, he dedicates his work to helping contractors build businesses that produce predictable profit and true owner freedom.

Contractor Coaching | Forbes - Henry Goudreau sharing why using a business model maters
The Entrepreneurial Magazine - Contractor Coaching - How the ‘Golden Hard Hat’ Program, Created by Henry Goudreau, is Revolutionizing How Construction Entrepreneurs are Building Better Businesses
Henry Goudreau construction business growth coach helping contractors improve structure, systems, profitability, and owner independence

Frequently Asked Questions

 The S3 Diagnostic Report is a construction business report that shows what is really holding your company back. It helps identify weak systems, profit leaks, structural problems, and owner-dependence issues.

The S3 Diagnostic Report is for contractors and construction business owners who feel stuck, overwhelmed, or too involved in daily operations. It is helpful for owners who want better control, stronger systems, and more predictable growth.

 The S3 Diagnostic measures key areas of a construction business, including structure, systems, execution, financial control, and sustainability. These areas help show where the business is strong and where it needs improvement.

 Your S-Level shows how dependent your construction business is on you as the owner. It helps identify whether your business is in survival mode, controlled chaos, or moving toward owner independence.

 The S3 Diagnostic can help your construction business find the problems that create stress, profit swings, and daily confusion. It gives you a clearer path to improve structure, systems, financial control, and long-term stability.