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S³ DIAGNOSTIC

S³ Diagnostic Report

S3 Diagnostic Report cover for construction business assessment by Henry Goudreau
Your Complete Construction Business Assessment

THE S3 DIAGNOSTIC™

Based on Henry Goudreau’s Street-Smart Structural System, the proven blueprint for transforming a contracting business from chaos to control, from owner-dependent to owner-independent.

Your S3 Diagnostic Report Includes:

  • Identification of your biggest profit leaks
  • A full analysis of your business systems & structure
  • Your current business level (1, 2, or 3)
  • Financial and operational weaknesses
  • Pricing, markup, and margin gaps
  • Backlog & pipeline position
  • A clear path to stabilize and grow your business
  • Action steps to move toward an owner-independent company
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WHAT IS THE S³ MODEL?

Henry Goudreau’s Street-Smart Structural System (S³)

The foundation for creating a construction business that produces predictable profit and does not rely on the owner to survive. The S³ Model is built on three critical structural elements:

Structure

How the business is organized and led. Roles, responsibilities, accountability, communication, leadership rhythm.

System

How work moves through the business. Estimating, job costing, workflows, procedures, production control, financial processes..

Sustainability

The ability of the business to run without you. Team capability, decision-making, financial stability, long-term resilience.

THE REALITY FOR MOST CONTRACTORS

This is not a business problem. This is a structural problem

Most Contractors Are Not Failing from Lack of Skill. They’re Failing from Lack of Business Structure.

  • You manage estimating, sales, production, and scheduling
  • You solve every problem
  • Your team depends on you for direction
  • Every job feels different
  • Cash flow feels unpredictable
  • You work more hours than you want
  • You are constantly putting out fires
  • Growth feels like it makes things worse, not better
The S³ Diagnostic reveals exactly why this is happening — and how to fix it.
Henry Goudreau contractor business coach portrait with crossed arms
S³ Diagnostic

THE 5 PILLARS WE MEASURE

To produce an accurate S-Level, the S³ Diagnostic evaluates your business across:

Structure

Leadership, roles, accountability, team alignment.

Structure

Leadership, roles, accountability, team alignment.
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Systems

Estimating, job costing, handoff, operating procedures.

Systems

Estimating, job costing, handoff, operating procedures.
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Execution

Production control, labor tracking, communication flow.

Execution

Production control, labor tracking, communication flow.
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Acceleration

Financial controls, forecasting, profitability, metrics.

Acceleration

Financial controls, forecasting, profitability, metrics.
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Sustainability

Bills, payroll, and receivables never seem to line up. One bad month can set you back for three.

Sustainability

Owner independence, stability, long term freedom.
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ABOUT HENRY GOUDREAU, C.S.L

America’s #1 Business Growth Coach For Contractors

Henry Goudreau is one of the most respected construction business growth coaches in the industry. With more than 40 years of experience as a contractor, business owner, and consultant, he has worked with over 400 contractors to strengthen their operations, increase profitability, and build companies that can run without the constant involvement of the owner.

He developed the Street-Smart Structural System (S³) to give contractors a clear and practical blueprint for installing structure, systems, and long-term sustainability in their business. His approach is responsible for helping thousands of construction business owners create stability, regain control, and dramatically improve their financial performance.

Earlier in his career, Henry led his construction firm to national recognition, earning a spot on Engineering News-Record’s Top 100 Contractors list. Today, he dedicates his work to helping contractors build businesses that produce predictable profit and true owner freedom.
Henry Goudreau contractor business coach portrait with crossed arms
Henry Goudreau contractor business coach portrait with crossed arms
Testimonial

What they say about us

It has been a huge transformation for the company and for me. I do not have to work crazy hours, I work my 40. I spend more time vacationing knowing the organization can run without me. In 8 years I went from $3M to $30M and you can do it also with Henry at Contractor Coaching.
Shawn CaseyS. A. Casey Construction Inc
Shawn Casey
I contemplated throwing in the towel due to the circumstances & stress but refused to entertain getting a job as I knew that was not the path for me. More importantly I have more time to spend with my family which is the most important thing I have gained. I cannot thank Henry enough & trust him with my life. I went from surviving to being able to dream again
Rob O’ NeilO’Neil Industries Inc.
Rob O’ Neil
Henry has been a mentor and guide to me for over 25 years. I know he is always looking out for my best interest. My interaction with Henry has been a vital part of our success. I highly recommend Henry to anyone who wants to learn how to succeed.
John HemphillHemphill LLC
John Hemphill
Henry is a genius of construction company management and he is a pleasure to work with. His approach has been both motivating and empowering for me and my entire management team.
Michael MeyerMichael Meyer Fine Wood Working
Michael Meyer
Henry’s expertise and knowledge of operating a construction related business has been invaluable to me and my company. Follow the money/numbers is what Henry makes you do – and despite the challenge sometimes – that is the only way to be successful. Too many contractors have no idea what they make in a given year until the year closes out.
Derek RolisonLakeland Exteriors & Roofing
Derek Rolison
When I was at the lowest point financially Henry taught me how to set up accounts, mark-up jobs properly, get rid of things that didn’t work, and focus properly on things that were working. Within one year I was making a profit and was understandings how to actually run a business. I truly believe that if it was not for Henry I would not be in business today. Thank you.
Michael ForteberryForteberry Roofing Co
Michael Forteberry
Henry is great to work with and has helped our construction company put more focus on understanding our numbers and developing a success process. He has lots of experience and expertise in many aspects of business and we were able to apply many of those aspects to keep our company moving in a more efficient and profitable direction!
Angela MersethUnique Designs Construction
Angela Merseth
Beyond happy to have met Henry. He has helped us organize our business which has made it easier for us to scale and operate efficiently. We are excited to learn more from Henry and use what we’ve learned so far in 2025!
Jamilla RahamanJMR Masonry
Jamilla Rahaman
Common Questions

Most Popular Questions.

What is the S3 Diagnostic Report?

 The S3 Diagnostic Report is a construction business report that shows what is really holding your company back. It helps identify weak systems, profit leaks, structural problems, and owner-dependence issues.

The S3 Diagnostic Report is for contractors and construction business owners who feel stuck, overwhelmed, or too involved in daily operations. It is helpful for owners who want better control, stronger systems, and more predictable growth.

 The S3 Diagnostic measures key areas of a construction business, including structure, systems, execution, financial control, and sustainability. These areas help show where the business is strong and where it needs improvement.

 Your S-Level shows how dependent your construction business is on you as the owner. It helps identify whether your business is in survival mode, controlled chaos, or moving toward owner independence.

 The S3 Diagnostic can help your construction business find the problems that create stress, profit swings, and daily confusion. It gives you a clearer path to improve structure, systems, financial control, and long-term stability.